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The Fireplace Manufacturing Company

Canada Based Company
$11.7 Average Cost Рer Lead
13.8 % Website Conversion Rate From Ads


*client's company name under NDA Overview:

This case showcases one of our Google Ad Campaigns working with a Canada custom fireplace manufacturer. The client's goal was to have regularly 50 leads per month with an average CPL of no more than $20. After 12 months of working together, we achieved this goal and saw a significant increase in website conversion rates.

*client's company name under NDA


To increase lead generation for the client while maintaining an average CPL of $20 or less.


To achieve these goals, HV Agency specialists started with a thorough analysis of the client's business and target audience. Our client's company designs, produces and installs custom fireplaces with an average cost of them of $150,000.

In the work process, we discovered that the conversion events were incorrectly set up, so we reinstalled them to optimize the ads. There was a keywords optimization implementation by location and ad schedule as well. We tested 18 ad variations to find the best-performing ones. And over time, we continuously optimized the campaign to achieve better results.

After 12 months of working together, we were able to reduce the CPL by three times while achieving an 13.8% website conversion rate.

The advertising budget was set at $1,000 per month, resulting in 10,800 impressions, a 5.6% CTR, a $1.6 CPC, and 85 target leads per month with a $11.7 cost per one. HV Agency worked closely with the client to adjust effectively the course of the advertising campaign.

Our successful collaboration with this company demonstrates our ability to develop and execute effective digital marketing campaigns. We offer a variety of digital marketing services, including SEO, social media marketing, and brand identity design. We work closely with our clients to understand their business goals and develop custom campaigns to help them achieve their objectives. Contact us today to learn how we can help your business achieve its marketing goals.


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